Cotton: What you see is what you prefer
The essence of the familiarity principle of attraction is the tendency among human beings to develop a preference for things such as products, ideas, logos, etc., which they see more often. Familiarity tends to create a more positive feeling amongst consumers. The more we see something the easier it is to connect, find comfort, and associate a feeling of positivity. This can also be relevant to a particular trademark or fiber such as cotton. The legacy and comfort of cotton endures – from generation to generation and closet to closet. Let’s discuss some of the many reasons to bring cotton home. Featuring Jennifer Lukowiak, Director, Supply Chain Marketing, Cotton Incorporated.
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